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about me

Hi, I'm Samar

Hello, my name is Samar (pronounced summer like the season but it means moonlight in Arabic).

I am an embryologist, single mum and natural beauty enthusiast.

I started to make my own natural beauty products in 2015 when I started experiencing severe skin sensitivity and hair loss during my second pregnancy.

I began to see immediate results and over the years I started incorporating more natural ingredients in my formulas until I finally created a hair product, I was happy with.

Sincera Hair Oil, a prewash scalp treatment was my first product.





my story

How I Started

About Sincera

Sincera Hair Oil

Sincera hair oil is a blend of eight different oils (coconut, sweet almond, jojoba oil, olive oil, tea tree oil, castor oil, rosemary oil and vitamin E oil) and eight herbal extracts. (Amla, henna, hibiscus, brahmi, bhringraj, dried rose, cinnamon and rosemary extracts)

It uses herbs that have been used by Ancient Egyptians for healing and cosmetic purposes.

There have been many peer-reviewed studies that have shown the benefits of these herbs to stop hair shedding and improve growth of new hairs.

After personally suffering from hair loss (chronic telogen effluvium) for years, I was left feeling exasperated.

I said to myself ‘Hey, you’re a doctor, read about hair and find a solution. There must be a way’.

I started reading Clarence R. Robbins book on trichology ‘Chemical and Physical Behaviour of Human Hair’.

I discovered that scalp health biome is essential for hair health and it influences hair that is currently growing and even impacts hair that is about to grow.

Researching how to improve scalp health I stumbled across natural remedies like Henna, cassia, hibiscus, rosemary, amla and marjoram. All these brought me back to a time where I would make natural hair masks with my grandmother using these ancient Egyptian herbs. My grandmother had a healthy set of hair on her which was in prime condition until she passed. 

Could it be possible the answer to all my hair issues could be solved with these herbs?

In 2015 I started experimenting with different combinations of herbs and oils. Slowly I was astounded when my hair starting to stop shedding. These hair masks took time to make. As a single mum of two I did not have enough time to be doing these masks as frequently as I would like. I starting infusing oils with these potent herbs and playing around with formulations until ‘Sincera’ hair oil was created. I used it on my children and was pleasantly surprised when my youngest daughter’s hair began to grow like crazy. It had been stuck at shoulder length for three years, despite never having it cut. Within a year it was nearly to her waist.


Soon my friends started asking me what I did to make my hair look thicker. I posted a video on the benefits of oiling your hair before washing and Ayurvedic herbs for hair health etc. I began to receive requests to make and sell my product. The reviews I received were positive and it encouraged me to refine the original formula and improve it.

Soon I started selling thru Instagram.

Henna has many benefits to hair like strengthening, preventing premature greying, antimicrobial effect on scalp amoung many things. However, it releases a dye ‘Lawsonia Inermis’ which stains hair with a bright red hue. This dye however is inactivated when infused with oils. So, the hair oil gives the benefits of henna without changing hair colour.


Sincera Hair Oil combines the wisdom of Ancient Egyptian tradition to the savvy modern women who wants a quality natural product without spending hours combining and preparing herbal blends.

Sincera Face Serum

Sincera Face Serum is a blend of seven organic oils (apricot kernel, rosehip, camellia, meadowfoam, pomegranate seed, sweet almond and Vitamin E oil) and amla extract.

Amla is hailed as one of the most potent superfoods. Research has proved it has the highest amount of Vitamin C and antioxidants than any other food.

It has been also been shown to reduce hair loss.

In skin however the high amount of vitamin C serves as a precursor to collagen formation.

Stimulating the production of collagen which makes the skin look plumper and thus reduces the appearance of fine lines and wrinkles.

The unique blend of oils that I use are 0-2 on the comedogenic scale which means they don’t clog up pores and thus can be used on oily skin as well as dry and mature skin.

The product is super quick to absorb and doesn’t leave any residue.

An added bonus to Sincera Face Serum is pomegranate oil. Pomegranate Oil has been shown in studies to have SPF (sun protection factor) properties. When used in combination with sunscreen/sunblock, it raises its SPF.

This is helpful in maintaining a youthful appearance as the sun is the main culprit when it comes to skin damage and aging.

Sincera Body oil 

Sincera body oil is a blend of oils that deeply nourish and hydrate the skin. This blend I used whilst pregnant with my second child and to my delight I didn’t suffer extensive stretch marks in this pregnancy like I did in my first pregnancy.

It also greatly reduced the appearance of ‘linea nigra’ which is common in many women thru pregnancy.

Its main ingredients include Amla extract, watermelon seed oil, safflower oil, grapeseed oil and coconut oil.

It is super lightweight and quickly absorbed, lightly fragranced with natural vanilla and dewberry essential oils giving it hues of caramel sweet fragrant notes.

The quick absorption of this delightfully fragrant formula ensures your skin stays moisturised and hydrated longer

"Healthy Hair starts from the scalp. Healthy skin comes from within. I've put years of experimentation and formulation to create Sincera products that are effective and easy to use"

Samar

CEO & FOUNDER

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